Client in the Spotlight: Spatially Health
When Sarah, Spatially Health’s new Senior Director of Marketing, stepped into her role, she quickly realized she faced a familiar challenge: one of her most essential tools, the company’s website, was a source of distraction rather than support. Built in 2019 and left largely untouched since then, the site was riddled with technical issues that demanded Sarah’s time and attention—time she needed to focus on building marketing campaigns and refining Spatially’s positioning in the healthcare analytics space.
She needed a reliable technical partner to get the website into a “healthy” and stable state so that she could confidently execute her strategy. That’s where Berry Interesting (BIPi) came in.
Spotlight On:
site stabilization
onboarding & transition support
UX & content refinement
The Challenge: A Broken Foundation
Spatially Health’s website was emblematic of a common problem for many startups: a well-intentioned site that hadn’t scaled with the company’s needs. When Sarah reached out to BIPi, the site was on outdated hosting, missing standard tools like Google Analytics, and running an unsupported theme with hidden code modifications that no one at Spatially could explain.
To make matters worse, internal turnover had left the site’s credentials and access in disarray. Key accounts were tied to former employees, and documentation about prior decisions was nonexistent. All of this added up to a situation where the site—intended to be a cornerstone of Sarah’s marketing strategy—was instead a constant source of frustration.
The Solution: A True Partnership
BIPi partnered with Sarah to stabilize the site and create a foundation she could rely on.
Step 1: Migration to Better Hosting
We started by migrating Spatially’s website from GoDaddy to a high-performance hosting platform, where the site would be faster, more secure, and easier to maintain. During this process, we uncovered a “Pandora’s box” of issues hidden beneath the surface: unsupported theme add-ons, outdated code, and even security vulnerabilities. Working through these problems, we ensured the site was fully updated, compliant, and ready to serve as a reliable tool for Sarah’s marketing efforts.
Step 2: Ongoing Technical Support
With the site stable, BIPi became Sarah’s go-to partner for technical health and updates. As Sarah focused on refining the site’s content to better align with Spatially’s ideal customer profile (ICP), we took care of global formatting issues, implemented analytics tools like Google Analytics and Search Console, and handled technical customizations to ensure everything ran smoothly. This allowed Sarah to focus on what she does best: crafting strategy and building campaigns.
Step 3: Homepage Redesign
Most recently, BIPi helped Sarah reimagine the Spatially homepage to better communicate the company’s value proposition and create a smoother, more approachable user experience.
Working collaboratively, Sarah rewrote the homepage content, and BIPi took care of implementing her vision with a new design. The updated homepage moves away from the heavy, dark colors of the previous design, embracing lighter, more vibrant tones to reflect the sense of ease and simplicity Spatially’s software brings to its users.
We removed cluttered sections that distracted from Spatially’s message and replaced them with clean, focused content, including screenshots of the Equity Equalizer platform and messaging targeting specific client pain points. The new design also aligns the call-to-action (CTA) sections with the hero banner for a cohesive and intuitive user journey.
The result? A homepage that feels lighter, more inviting, and more effective at guiding users to take action.
The Results: Confidence, Clarity, and Time Saved
While it’s too soon to analyze metrics from the new homepage, the transformation has already made an impact. The Spatially Health team, including their Founder, has expressed confidence that the updated site better represents their brand and makes it easier to communicate their value to potential clients.
For Sarah, the biggest win has been peace of mind.
With BIPi as her trusted partner, Sarah no longer has to spend precious hours troubleshooting technical issues or second-guessing whether the site is ready for her campaigns. By leaning on BIPi’s expertise, she’s saved countless hours and freed up cognitive space to focus on strategy, content, and growing the Spatially Health brand.
As a member of a small team, having the ability to consult with BIPi—who now knows Spatially’s business, audience, and technical infrastructure inside and out—has been a game-changer.
Why This Matters: Smoother Transitions & Scalable Marketing Success
For marketing strategists like Sarah, stepping into a new role can feel like drinking from a firehose—especially when key digital tools are unreliable or require excessive troubleshooting just to function properly. When a company is in growth mode, marketing teams need to be laser-focused on strategy, content, and lead generation—not on navigating unfamiliar website features, outdated software, or inefficient workflows.
By partnering with BIPi, Sarah was able to skip the steep technical learning curve that often comes with inheriting a website that hasn’t been optimized for efficiency. Instead of spending time wrestling with backend issues, she was able to hit the ground running—implementing marketing campaigns and refining Spatially’s messaging with confidence.
More broadly, this partnership didn’t just benefit Sarah—it benefited the entire company. When businesses invest in reliable infrastructure and the right external partners, they set up both current and future team members for success. With BIPi handling the technical heavy lifting, Sarah wasn’t just able to do her job more effectively—she was able to drive meaningful growth for Spatially from day one.
Before and After: A Visual Transformation
How BIPi Delivered Results
By stabilizing Spatially’s website and refining its marketing infrastructure, we empowered Sarah to confidently step into her new role and focus on strategic growth.
Uncovered & Resolved Critical Site Issues
Migrating to better hosting revealed hidden security risks and outdated tools that were holding the site back. BIPi tackled these issues head-on, ensuring long-term stability.
Redesigned the Homepage for Maximum Impact
A new homepage experience better communicated Spatially’s value, guided users to key calls-to-action, and provided a more strategic foundation for future marketing efforts.
Empowered a Marketing Team of One
With BIPi handling the technical complexities, Sarah saved hours of frustration, allowing her to focus on strategy and scale Spatially’s marketing initiatives with confidence.
When you partner with Berry Interesting, you’re not just hiring a team to manage your website. You’re gaining a trusted advocate and expert who’ll go above and beyond to make sure you have the tools you need to succeed. Ready to see what we can do for your team? Drop us a line or schedule a consultation directly with our fearless leader, D’nelle. You can also sign up to get emails from Berry Interesting, and we’ll keep you in the loop about what’s new, what’s next, and how we can help you bring your vision to life.
You might be interested to know that this post was created with the help of generative AI tools like ChatGPT. Find out more here.