Client Spotlight: Moving an Internal Wiki to WordPress and Redesigning A Public Site for Radsource

Started by doctors who saw a need for innovative medical imaging, Radsource has been a nationwide leader in MRI interpretation since 2001. The company provides both imaging services and software to imaging centers and doctors across the United States, earning a reputation as one of the most trusted names in medical imaging.

But while Radsource’s reputation in the industry was stellar, their digital infrastructure was struggling to keep up. Their two core websites—their internal knowledge base and their public-facing marketing site—were at risk of becoming obsolete, with security concerns, outdated software, and an increasing burden on their small marketing team.

That’s where Berry Interesting came in.

Managing multiple business websites as a marketing department of one

Berry Interesting was tapped to assist Melanie in achieving three very important objectives. They were:

• Remove the burden of maintaining and updating two websites from a very small marketing team;
• Rescue a critical internal resource website from becoming obsolete and unusable;
• Rebuild the external website using the same theme as the internal website, updating the PHP version so it also does not become obsolete and unusable, and improving some critical functionality on the site.

NBD, right? Want to know how we did it? Read on!

Phase 1: Rescuing a crucial internal resource and moving it to WordPress

When Senior Director of Marketing & Communications Melanie Meadows reached out, her first priority was saving Radsource’s internal wiki. This vital knowledge base stored documentation and resources that both internal staff and external clients relied on daily. However, the platform it was built on had been abandoned by its original developers, lacked mobile accessibility, and was becoming a maintenance nightmare.

Our solution? A complete rebuild in WordPress, using the Divi theme to create a modern, user-friendly knowledge base that could be easily updated. Key improvements included:

• A structured, scalable site architecture to make content updates seamless
• Custom page types for client-specific documentation and personalized support
• Integrated PDF export functionality to eliminate manual data entry
• Comprehensive training videos so Radsource staff could confidently manage the site

The result: A massive reduction in help desk tickets and internal bottlenecks. With a user-friendly, well-organized knowledge base, both clients and Radsource’s team had faster access to the information they needed—without the frustration.

So, a new image viewer became job number one. Our team built a custom image viewer plug-in that is easier to configure and publish images and easier to use for a site visitor to interact with. There is a 3D view that rotates images on two axes and can be zoomed in with higher quality user experience. In galleries, we retained the thumbnail view, but each image now includes captions with more data and information, and viewers are able to advance to the next image instead of having to click out of it. Best of all, there is a simpler backend publishing workflow that does not require multiple departments to publish!

Partnering with SEO Experts to Safeguard Radsource’s Hard-Won Search Rankings

A website redesign isn’t just about updating aesthetics or improving functionality—it also has the potential to disrupt years of SEO gains if not handled carefully. That was a top concern for Melanie. The Radsource website had long been a powerhouse in search rankings, and a poorly executed migration could undo all of that progress.

To ensure a seamless transition, we worked closely with our trusted SEO partners at Pilot Solutions. They developed a comprehensive strategy to maintain and build upon Radsource’s organic search visibility, ensuring that the new site structure didn’t negatively impact web traffic.

Melanie had every reason to be cautious—before working with Pilot, she had experienced an SEO strategist who ghosted her mid-project, leaving her without key insights or support. Understandably, she was hesitant about outsourcing SEO again. But after working with Pilot on ongoing SEO and AdWords initiatives, she’s seen firsthand the value of their expertise. Under their guidance, Radsource’s rankings and site traffic have not only remained stable but have actually grown.

With Pilot Solutions steering the SEO strategy and Berry Interesting handling the site’s technical transformation, Melanie had full confidence that the new marketing website would launch without a hitch. The collaboration ensured that site architecture, content, and metadata were all optimized from day one, making the transition as seamless—and search-friendly—as possible.

The Final Transformation: A Cohesive, Future-Proofed Digital Ecosystem

With both sites now running on a unified, well-supported WordPress infrastructure, Melanie and the Radsource team no longer have to worry about outdated systems, technical failures, or bottlenecks slowing them down. Instead, they can focus on what they do best: providing exceptional imaging services and continuing to grow their brand’s reach.

And the results?

• A more stable and scalable knowledge base
• A marketing website designed for long-term SEO success
• Faster, easier content updates across both platforms
• Reduced reliance on IT for day-to-day site maintenance

Plus, with Berry Interesting providing ongoing support, Radsource has a trusted partner to help navigate future digital needs as they evolve.

A happy WordPress support client means lots of happy imaging clients!

It’s been gratifying working with Radsource. We’re proud that we were able to simplify both websites and the processes for updating them while enhancing their ability to provide excellent customer service to their own clients. The customer service expert at Radsource agrees.

“Berry Interesting helped us move our internal wiki site, which we’ve long used to support relationships and communication with our clients, from an old, outdated platform over to a WordPress site with a modern aesthetic and much better user experience. It’s reduced the amount of support calls from clients asking for help using the site, and it’s made it much easier to keep the information out there current. Plus, if I ever need help with the site’s content or functionality, BIPi is always there to make sure I have what I need.”

– Isabella Perez, Radsource Director of Client Services

And we will continue to be there for Radsource every day. They can rely on the BIPi team to handle any website weirdness that may come up now and in future. We can’t wait to see what the future holds for this partnership!

If your website feels like it’s working against you instead of for you, we’d love to help. From technical support to full-scale rebuilds, Berry Interesting specializes in making websites an asset—not a headache. Drop us a line or book a consultation directly with our fearless leader, D’nelle. You can also sign up to get emails from Berry Interesting, and we’ll keep you in the loop.

You might be interested to know that this post was created with the help of generative AI tools like ChatGPT. Find out more here.