Client in the Spotlight: Seriatim, Inc.
Seriatim, Inc. is a high-end professional organizing and inventory management firm based in New York City. With a client base that includes multi-generational families facing difficult life changes, executives navigating major transitions, and enterprises needing elite logistical support, Seriatim’s online presence must reflect its sophisticated services.
When Berry Interesting began working with Seriatim in early 2024, the company’s website was built on Squarespace. Our original engagement focused on designing strategic landing pages, but over time, our partnership deepened into a full-service website and marketing tech collaboration. As of 2025, Seriatim’s site has been successfully migrated to WordPress, unlocking scalability, improving performance, and setting the stage for continued growth.
Spotlight On:
landing pages that convert
migration to WordPress
ongoing fractional mar-tech support
The Challenge: Squarespace Limits and Strategic Growing Pains
Seriatim’s leadership recognized that their website had outgrown its original platform. As their service offerings expanded and their marketing ambitions grew, the limitations of Squarespace became increasingly problematic:
- Limited Functionality: As new campaigns and tools (like intake quizzes) were considered, the technical constraints of Squarespace slowed implementation and inflated developer costs.
- Platform Constraints: The aesthetic was polished, but expanding features like custom post types, advanced lead capture, and SEO controls was cumbersome.
- Lean Marketing Team: With a single marketing director and a recently hired EA, Seriatim needed external support to plan and implement high-impact digital initiatives without getting stuck in the weeds.
Our Approach: Tailored Tech + Ongoing Marketing Support
We began by maximizing what Squarespace could offer, then guided Seriatim through a seamless platform migration to WordPress once the return on investment became clear.
Early Enhancements on Squarespace
- Landing Pages: Built high-performing pages for Seriatim’s sales team to share directly with prospective partners.
- Team Member Pages: Transformed a static staff list into polished, personal team bios, each featuring a headshot, short bio, and a favorite object or collection.
- Partnerships Page: Created a dedicated section to highlight brand partnerships. When the founder requested expanded functionality here, we proposed a reimagined “Our Community” section, pushing the limits of Squarespace and ultimately catalyzing the decision to migrate.
Strategic Planning & Lead-Capture “Quiz” Ideation
We collaborated with the Seriatim marketing director to develop a concept for a self-guided intake quiz. The goal: route visitors to the most relevant part of the site based on urgency and service needs. Once the vision was firmly in place and the necessary functionality outlined, we handed the quiz build over to a specialist. Now on WordPress, Seriatim will be able to embed, adapt, and scale this feature more easily.
Platform Migration: From Squarespace to WordPress
- Pixel-Perfect Re-creation: To preserve Seriatim’s beloved design, we rebuilt the site nearly pixel-for-pixel on WordPress. The only design compromise? A font substitution. Squarespace used Helvetica Neue, but licensing costs made it prohibitive on WordPress, so we customized Google’s Public Sans to match.
- Content Management Improvements: Built custom post types for the Team Pages, standardizing layouts for consistency and ease of updates.
- Accessibility + SEO Audit: Cleaned up alt text across all media, improved semantic structure, and conducted a thorough accessibility review pre-launch.
- Scalable Lead Capture: Now using Gravity Forms, Seriatim has more control over contact forms and conditional logic, paving the way for more advanced lead segmentation in the future.
Results & Impact: Smooth Migration, Better Tools, and Room to Grow
- More Flexibility, Same Look: Seriatim retained its polished, minimalist visual identity while gaining the behind-the-scenes power of WordPress.
- Reduced Developer Hours: Custom post types and more intuitive tools mean we can implement new features faster and with less overhead.
- Efficient Collaboration: With a more robust backend, Seriatim’s EA can now assist with content updates, giving the marketing director more time to focus on strategy.
- Advanced Features in Progress: The “Our Community” page is under development, and the forthcoming intake quiz will soon enhance lead routing and site navigation.
Before and After: An Exercise in Font-Matching
Key Takeaways: From Quick Wins to Long-Term Scalability
From landing page quick wins to a full-scale WordPress migration, our work with Seriatim shows what’s possible when strategy, support, and strong client collaboration come together. This partnership highlights how a steady, well-scoped investment in digital infrastructure can reduce friction, save time, and create a more agile marketing ecosystem, all without sacrificing brand integrity.
Platform-Agnostic Support
We helped Seriatim grow on Squarespace until WordPress became the clear next step, then led a smooth, strategic migration.
A Bridge for Growing Teams
With limited in-house bandwidth, Seriatim relies on BIPi to fill operational gaps and provide guidance at every turn.
Long-Term Scalability
The new site sets Seriatim up for growth, supporting upcoming campaigns, content hubs, and increased media attention.
From campaign-specific landing pages to a full WordPress rebuild, our work with Seriatim shows what’s possible when technical execution and strategic planning go hand-in-hand. Whether your site needs a little polish or a total overhaul, BIPi meets you where you are… and helps you grow.
Ready to evolve your site to match your vision? We help marketing teams streamline operations, scale wisely, and unlock the full potential of their web platforms – Squarespace, WordPress, or wherever you’re headed next. Drop us a line or schedule a consultation directly with our fearless leader, D’nelle. You can also sign up to get emails from Berry Interesting, and we’ll keep you in the loop about what’s new, what’s next, and how we can help you bring your vision to life.
You might be interested to know that this post was created with the help of generative AI tools like ChatGPT. Find out more here.