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Growth just makes your story more interesting

We began humbly, in 2006, just after founder D’nelle Dowis had finished college.

As the daughter of two very tenacious business owners, she understood from a young age what it took to run an independent business. Building trust with clients while simultaneously forging strong bonds with other professionals and specialists was as paramount to her parents’ work as it is to BIPi’s success today.

D’nelle’s family name, Throneberry, along with a childhood love of re-runs of Rowan & Martin’s Laugh-In, inspired the name Berry Interesting and the acronym BIPi (for those of you old enough to remember, or geeky enough to enjoy mischievous linguistic tricks, George Slatter explains the origin of “bippy”).

The rest of the story…

In 2005, D’nelle snagged her first job at a new, local newspaper in Franklin, TN as their youngest reporter. She almost immediately found herself thrown head-first into the digital end of the journalism pool. In addition to beat reporting and assisting with typesetting the print publication, her internet savvy (an inborn talent amongst all millennials) meant that she was the only person on staff prepared to manage the website and email newsletters.  Thanks to the mentorship of the paper’s website developer, along with the support of their production manager, she gained her first true digital skillset, and the rest was history.

The first project under the Berry Interesting Productions, Inc. name truly set the tone for what BIPi would become. The Sherraden family (made famous by Jim Sherraden, the brilliant mind who brought Nashville’s Hatch Showprint into the modern era) needed help turning their patriarch’s hand-written World War II memoir into a Word document that could be printed.

D’nelle saw more than just black and white; what started out as transcription quickly became a full-color book design and typesetting adventure that resulted in a bulk order of perfect-bound books shipped to four generations of family. The galley of “World War II Remembered” by Edward Sherraden sits on the shelf above D’nelle’s desk today.

After the printing of World War II Remembered, D’nelle began experimenting with building her own websites, curious to see if she could mimic the work done by the Williamson Herald’s developer. It was at this time that WordPress, just three years old at the time, was beginning to be used as more than just a blogging platform. D’nelle built BIPi’s first WordPress site (an eCommerce site – and undertaking that only someone green, innocent, and self-taught would presume to take on for their first build!) for her favorite local soapmaker, Alchemy of Sol. After that harrowing experience, it was off to the WordPress races.

For the next 10 years, D’nelle built WordPress sites for entrepreneurs and small businesses looking for a developer they could trust. BIPi grew up alongside WordPress core, and we still today owe our success to the intrepid band of volunteers who support the codebase that runs on 35% of websites on the internet.

Not content to stay in her lane, in late 2016, D’nelle expanded BIPi to offer event management services. Having watched her partner, Chris, work as a roadie in country music, and having spent years planning and executing WordCamps and other local tech events, she saw the potential for a internet/real-world hybrid set of services. The two took their passion for live music and their desire to see artists in the internet age, and created BIPi LIVE.

Built on the foundation of D’nelle’s project management savvy and leveraging Chris’s 20-year career in the music industry, BIPi now brings our expertise to bear in the digital and physical worlds. Our team helps small businesses, artists and creators of all types to build websites, optimize on- and off-line merch sales, plan VIP events, stage manage live shows, run teleprompters, create email marketing campaigns, design branding packages, cultivate social media followings, and conquer the world!

Let’s Grow Together
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Not sure what you need but want to reach out anyway? We totally know what that feels like. Use this form to give us a shout, and we’ll get back with you within two business days.

Looking to chat about websites? You’re better off heading over to that section of our site.
Want to rock and roll? Our LIVE site is still under construction – drop us a line here until we get our act together.

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