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Step By Step: a note on email images from the New Kids

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(post raison d’être: develop a bit of habitual OCD as you create & publish your content. It will save you effort and embarrassment, and improve communication with your clients) I subscribe to a lot of marketing emails specifically to keep…

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How to disrespect your audience

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I was so dismayed to see this email in my inbox today that I initially thought it might be a joke. The subject line of “New Email Marketing Tool Eliminates the Need to Write Your Own Articles,” drove me to…

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Winning the digital jackpot in Nashvegas

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There are few things geekier than spending your weekend at home in Nashville working on web dev projects. Set that down side-by-side with working at an awards show in Las Vegas and then hitching a ride home on your boss’s…

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Because I’m such an expert

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I’m giving a presentation tonight to the IMD405 marketing class at the art institute. Last week’s post ended up being just the warm-up for putting together the presentation, which was my first real attempt at using Google Docs’ presentation tools….

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So, you’re starting an email newsletter? Don’t do this.

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I will admit that a tiny part of me gets my feelings hurt when people I know start email marketing for their business but don’t ask me for my help¹. To a lesser extent, I feel this way when clients…

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BIPI origins, part 2: Berry Interesting Productions, indeed…

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(parts of this post are an adaptation of a comment on Peter McDermott’s Google+ post about teamwork and social media) Last week we left our heroine in the dire straits of her mid-twenties-identity-crisis. Little did she know it was not…

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BIPI origins, part 1: Montgomery Associates, Inc.

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I don’t know how many people know this about me, but when I was in college, I genuinely thought that one day I’d move home and run my parents’ business. They owned Montgomery Associates, Inc., a remodeling company in Atlanta,…

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Wait… I like my job?

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As I was finishing up today’s must-be-dones, posting about them on Facebook like a good little marketer, I had a thought that surprised me: Oh, wow, I love my job! It surprised me because it’s been a long time since…

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A word about unique content

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One of the things I enjoy about the types of clients (small businesses) and variety of work (from web dev, site management and email marketing oversight to content creation, SEO optimization and social media management) that owning my own business…

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The personal is professional

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I’ve begun working with a new client, John Navin, a financial planner (and, it seems, somewhat of an all-around life-coach). I was delighted to have coffee with him and Erica Cosminsky at e|spaces the other day to discuss helping him with…

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